INFINITI HR is a Maryland-based national PEO, founded in 2008, privately held and founder-led, with about 100 corporate staff. It has been on the IRS Certified Professional Employer Organization list continuously since October 2018, so federal payroll tax liability transfers under section 3511. Its distinction is appetite rather than scale: a genuine franchise practice including International Franchise Association membership and a franchise division office in Scottsdale, an appetite for hospitality, construction and other higher-risk classes many national PEOs decline, and a willingness to write an account down to one W-2 employee. The sweet spot is 20 to 250 employees across multiple units, with EOR and ASO sold alongside the PEO.

Companies shop alternatives for predictable reasons. The renewal moved more than payroll did and there is no published rate to benchmark against. Running payroll, time and benefits across separate systems outgrew whoever does HR. A new CFO asked about ESAC, found the boilerplate cites it while the ESAC directory does not, and wants it settled. Or the reporting, thin next to mid-market PEOs, stopped satisfying a board that wants workforce data.

None of that is automatically a reason to leave. What follows is an even-handed look at the providers most often shortlisted against INFINITI HR. We are an independent brokerage with 36 PEOs on our panel, paid by the PEO a client selects, so the comparison is free to you.

Quick comparison at a glance

ProviderBest fit forPricing postureService modelStrengthWatch-out
INFINITI HRFranchise, hospitality, higher-risk hourlyPEPM or percentage of wagesLean team, several systemsCPEO plus higher-risk appetiteNot in the ESAC directory; thin reporting
XcelHRVery small Mid-Atlantic employers, federal contractorsPEPM or percentage of payrollSmall hands-on teamFederal contracting; one-employee accountsNot on the CPEO list; no ESAC; lighter tech
FrankCrumConstruction and trades, Florida and SoutheastBundled administrative feeFamily-owned, service-ledOwns its comp carrier; pay-as-you-go premiumNeither CPEO nor ESAC; Southeast-weighted
VensureRestaurants, staffing, constructionPEPM or percentage of payrollVaries by acquired brandCPEO and ESAC; deep verticals; scaleRoll-up of 100-plus brands; uneven consistency
Group Management ServicesBlue-collar Midwest and SoutheastPEPM package tiersAbout 25 local branchesIRS-certified; comp and safety benchNo ESAC; less medical leverage
ADP TotalSourceMulti-state mid-market, 50 to 500Percentage of payroll or PEPMCall-center pods, named contactsLargest PEO by worksite employeesPercentage pricing grows with wages; rigid contracts

Want a comparison built around your census and class codes, not a sales deck? Request a current-PEO audit

XcelHR

XcelHR is the closest structural cousin to INFINITI HR: privately held, founded in 1994, based in Rockville, Maryland, licensed in all 50 states from one Mid-Atlantic base, and chasing the same accounts. Very small employers, including one-employee companies, in industries the large nationals will not bother quoting. Like INFINITI HR it offers per-employee or percentage-of-payroll pricing, and neither publishes rates.

Where XcelHR wins is federal contracting: a compliance practice covering the Service Contract Act, Davis-Bacon, EO 11246, VEVRAA and VETS reporting, with DCAA-oriented time and job-costing tooling in payroll. If you hold government work alongside commercial units, that bench is worth more than a better dashboard.

Where it loses is credentials and headroom. INFINITI HR is on the current IRS CPEO list; XcelHR is not, despite announcing certification in 2019, and carries no ESAC accreditation. If the credential question is why you are shopping, this is the wrong direction, and a growing operator outgrows the 100-employee ceiling quickly. See the XcelHR profile.

FrankCrum

FrankCrum is a third-generation family-owned Florida PEO founded in 1981, with more than 500 staff, over 4,800 clients, more than 90,000 worksite employees and founding membership in NAPEO. It owns its workers' compensation carrier, Frank Winston Crum Insurance, so comp is underwritten in house.

That structure is the reason to look at FrankCrum. If workers' compensation is the expensive part of the deal, and for trades and multi-unit hourly employers it usually is, having underwriting and claims under one roof changes the conversation. Premiums are pay-as-you-go with no large down payment, and the core package bundles payroll, HR support, comp, compliance and EPLI into one readable rate.

Where FrankCrum loses is credentials and geography. It appears on neither the IRS CPEO list nor the ESAC directory, so if the section 3511 tax-liability transfer is why you chose a PEO, moving here gives that up. The footprint is concentrated in Florida and the Southeast, so a group scattered across the Midwest and Northeast is a harder fit. See the FrankCrum profile.

Vensure Employer Solutions

Vensure is the largest private PEO group in the country, founded in 2004, backed by Stone Point Capital, serving roughly 526,000 worksite employees. It was assembled through more than 100 acquisitions, which is both the product and the problem. It is a CPEO and ESAC accredited, with a typical cost of roughly 130 to 220 dollars per employee per month.

Against INFINITI HR, Vensure wins on vertical depth and credentials. The acquired brands brought specialist knowledge in construction comp, staffing-firm tax complexity and restaurant tip-credit handling, the terrain a franchise or hospitality operator lives on, and CPEO plus ESAC answers the financial assurance question.

Where Vensure loses is consistency. The service experience varies by which legacy brand delivers your account, and integration across the roll-up is uneven. INFINITI HR is small enough that you know who is responsible; with Vensure, ask early which team services you and which platform you will log into. More on the Vensure profile.

Group Management Services

Group Management Services, or GMS, is an Ohio-based founder-owned CPEO launched in 1996, on the IRS Certified PEO register effective January 1, 2018, with more than 50,000 worksite employees and roughly 25 US offices. Its sweet spot of 10 to 100 employees in construction, manufacturing, transportation and staffing overlaps with the classes INFINITI HR writes.

The case for GMS is service geography and workers' compensation. The branch-office model puts a local team in front of you rather than a call queue, which matters when a district manager needs someone to call. The comp and safety practice is deep for a company this size, including self-insured status in Ohio since 2014, and all clients moved onto the cloud-based GMS Connect platform in 2025.

Where GMS loses is reach and assurance. INFINITI HR will take an account anywhere; the GMS footprint is concentrated in the Midwest and Southeast, so a group with Northeast or West Coast units should test service there. GMS is not ESAC accredited, and a worksite base around 50,000 buys less medical leverage than a top-ten national. Start with the GMS profile.

ADP TotalSource

ADP TotalSource is the largest PEO in the country by worksite employees, between 600,000 and 720,000, and a division of ADP. It is both a CPEO and ESAC accredited. Pricing runs as a percentage of payroll, typically 2 to 4 percent, or as PEPM, with a typical range of roughly 150 to 250 dollars per employee per month.

This is the alternative for the INFINITI HR client that grew up. When a franchise group goes from twelve units in two states to forty in nine, multi-state tax management and the medical buying power of the largest worksite base in the industry start to outweigh a lean provider that will quote anything. The reporting a board wants also exists out of the box.

Where TotalSource loses is where INFINITI HR wins. It is not built for the very small account and its appetite for higher-risk classes is selective. Percentage-of-payroll pricing gets expensive as wages grow, which is why we negotiate hard for flat per-employee pricing there. Service comes through call-center pods, contracts are rigid, and implementation can be slow. Read the ADP TotalSource review.

Not sure which of these fits your headcount and state? Get a free side-by-side of the PEOs that fit your company →

Other PEOs worth considering

SouthEast Personnel Leasing

SPLI is a comp-led PEO founded in 1986 that writes coverage through its affiliated carrier, Lion Insurance Company, under common ownership. Worth testing when comp is the whole problem: high-hazard construction, transportation and marine classes that get declined or quoted punitively elsewhere. It carries neither CPEO certification nor ESAC accreditation, and the benefits menu is thin because the model is built around comp, payroll and risk.

Engage PEO

Engage PEO is an independent mid-market provider founded in 2011, both CPEO and ESAC accredited, in all 50 states. It staffs licensed employment-law attorneys and pairs them with every client, valuable for a multi-unit employer facing wage and hour or classification exposure. It targets 25 to 500 employees, so it will not cover the smallest accounts INFINITI HR writes.

When you should NOT switch from INFINITI HR

Leaving is right only when the math is clearly better and the disruption is justified. Three situations argue for staying.

You are mid-contract. Annual agreements are typical, but notice periods and exit terms live in the Client Services Agreement and vary. Breaking a term early usually means liquidated damages or accelerated fees. Read the termination section before you take a sales call.

You are mid-plan-year. A mid-year switch means a W-2 split for every employee, two sets of tax filings, a 401(k) blackout during plan transfer, and benefits re-enrollment mid-calendar. There is a SUTA consequence too: wage bases and rates reset in ways that depend on the state, and the surprise lands a quarter later.

Your workforce is what INFINITI HR is built for. Franchise and hospitality operators with higher-risk classes sit in a segment much of the market declines. Confirm the alternatives will quote your class codes and write your smallest entities. A cheaper PEO that will not write your risk is not an alternative.

Alternatives to INFINITI HR without co-employment

A growing share of people searching for alternatives do not want another PEO. They want out of co-employment itself: the PEO as employer of record on the W-2, the pooled medical program, the shared comp policy. Three options are real.

ASO (administrative services only). The same payroll, HR and compliance administration, but you stay the employer of record and buy benefits and comp in your own name. INFINITI HR sells an ASO tier, so this can be a restructure rather than a move. You keep your plans and carriers, and give up the pooled pricing that is usually the largest line in a PEO's favor.

Payroll and HR software plus a benefits broker. Gusto, or another payroll platform, with a broker placing medical, dental and workers' comp. Cheapest in software cost, most work for you, and benefits priced on your own group: fine for a healthy census, painful for a small or older one. Usually wrong for a multi-unit hourly operator.

Employer of record for the out-of-state minority. If co-employment exists mainly because of a few employees in states where you have no entity, an EOR for those people plus normal payroll for everyone else can replace the PEO. It gets expensive per head quickly.

How to decide: put the PEO renewal, an ASO quote and a payroll-plus-broker quote on one page at total annual cost including benefits and comp. If the non-PEO total is within a few percent, the control is usually worth it. If the gap is 10 percent or more, the pooled pricing is doing real work and the answer is a different PEO.

What to compare line-by-line

Most comparisons fall apart because companies compare the headline fee and skip the rest. That fee is one of a dozen variables driving total cost and risk.

  • Admin fee structure. PEPM versus percentage of payroll. Percentage fees grow with raises and bonuses; PEPM does not. Ask every provider for both.
  • Master health plan versus carve-out. Pooled plan, or your own benefits administered through the PEO? Carve-outs preserve plan design and lose pricing leverage.
  • Workers' comp master policy versus your own. A master policy folds you into the PEO's experience modifier and rates. For higher-risk classes this line decides the deal.
  • CPEO status. A certified PEO carries IRS recognition and federal tax certainty under section 3511. Non-certified providers can operate cleanly, but wage base treatment at mid-year transitions differs.
  • Financial assurance. Ask how client funds are held, and where marketing claims an accreditation, ask for the current certificate.
  • Technology stack. Self-service, manager workflows, reporting, integrations, and how many systems you will log into. Demo it with real data.
  • Dedicated service versus ticketing. Named specialist, or pooled center with a case number? Both work. They do not cost the same.
  • Exit terms. Notice period, termination fees, cooperation language for the transition out, data return, COBRA handoff.
  • Renewal cap language. Is there a cap on year-over-year increases? Most PEOs do not offer one. The ones that do are showing you something.
  • EPLI bundling. Employment Practices Liability limits, deductible, and whether it is included or sold separately.
  • SUTA spread. The PEO's state unemployment rates versus your own. Sometimes the PEO is cheaper, sometimes you subsidize other clients.

Not sure which line is driving your cost? Request a current-PEO audit and we will read the invoice with you.

How to do the comparison without burning months

The standard process takes 60 to 90 days, runs five sales cycles in parallel, and ends with a spreadsheet nobody trusts. The faster way narrows before quoting. ADP TotalSource is not a conversation for a 25-person operator with heavy comp exposure, and XcelHR is not one for a 300-person group in nine states. A fit assessment kills three of the five quotes.

Then pull the data alternatives need: full census with comp, state and class code, benefits enrollment and renewal, comp loss runs and experience modifier, 401(k) details, and your INFINITI HR invoice with the full fee breakdown. Compare apples to apples: same plan tier, same contribution strategy, same comp structure. If one quote uses a richer plan as the anchor, the math is rigged.

Skip the five-vendor sales gauntlet. Start with a 10-minute questionnaire and we will build the side-by-side for your headcount, states and class codes.

What switching actually takes: the implementation timeline

The disruption is easy to underestimate. Implementation runs about four to eight weeks from a signed agreement to the first PEO-processed paycheck for most small and mid-sized businesses; employers with more locations and carriers take longer. A signed Client Services Agreement opens a benefits enrollment window of roughly two to four weeks, then payroll cutover, then the first paycheck.

The work divides cleanly, and it is worth confirming that division in writing. The incoming PEO does the heavy lifting: state registrations, tax setup, benefits enrollment communications. You provide employee data, carrier elections and cutover decisions. Multi-unit operators add one item: someone at each location owns employee communication, because enrollment completion at hourly sites is the most common reason an implementation slips.

Timing decides how smooth it feels. A switch aligned to the plan year is the clean case. A mid-year switch adds complexity mainly because of W-2 reporting: every employee ends up with one W-2 from the outgoing PEO and a second from the incoming one. Doable, sometimes necessary, but a reason to plan the date. See how we manage a PEO switch.

FAQ

Is INFINITI HR a certified PEO?

Yes, continuously since October 2018, so federal employment tax liability transfers under section 3511. ESAC is the credential to check separately: accreditation language appears in the company's own boilerplate, but INFINITI HR does not appear in ESAC's accredited PEO directory. If your CFO treats financial assurance as a screening requirement, ask for a current certificate in writing.

Why do franchise and hospitality employers end up on INFINITI HR?

Because much of the market will not quote them. Hotels, restaurants, home care and skilled trades carry comp classes and turnover profiles that tech-oriented PEOs decline and the nationals price defensively. INFINITI HR writes those classes, runs a real franchise practice including a franchise division office in Scottsdale, and will write a single-employee account.

What does INFINITI HR cost?

Nothing is published. INFINITI HR quotes a per-employee-per-month fee or a percentage of wages, per client, so you cannot benchmark a renewal against a list price and the structure is negotiable. For an hourly workforce with modest wages, percentage of wages can be cheaper; for a mixed group with managers on payroll, PEPM usually wins. Ask for both.

Will my benefits get worse if I leave INFINITI HR?

It depends which alternative you pick. A comp-led provider such as FrankCrum usually means a thinner medical menu and better comp economics; Vensure or ADP TotalSource means more buying power and a different service experience. Multi-unit hourly employers often have low medical participation anyway, in which case the comp rate matters more than the plan menu.

How long does it take to switch to a new PEO?

For most small and mid-sized businesses, implementation runs about four to eight weeks from a signed agreement to the first PEO-processed paycheck; mid-market employers with more locations and carriers take longer. The path is a signed Client Services Agreement, then a benefits enrollment window of roughly two to four weeks, then payroll cutover, then the first PEO-processed paycheck. The incoming PEO handles state registrations, tax setup, and benefits enrollment communications; you provide the employee data, the carrier elections, and the cutover decisions. Mid-year switches add complexity, mainly because of W-2 reporting, so the cleanest transitions are timed to the plan year.

What hidden costs should I watch for in a PEO agreement?

The ones that most often get missed are one-time implementation or setup fees, payroll-related charges (off-cycle runs, manual checks, amended filings, custom reports), minimum monthly fees, termination fees and early-exit penalties, year-end processing fees, HR project fees, state registration fees, and benefits administration charges. Renewal increases are the biggest one: attractive first-year pricing can climb at renewal, so ask in writing how renewals are handled. The defense is simple: request a full fee schedule and a sample invoice before signing, and ask the provider to identify every charge that could apply to your company.

The practical takeaway

INFINITI HR occupies a narrow and useful position: a certified PEO that writes franchise, hospitality and higher-risk hourly workforces, including the very small accounts most of the market ignores. The reasons to leave are usually specific: an unbenchmarkable renewal, the friction of several systems, thin reporting, a credential question, or a business that has grown into a different segment. Match the reason to the alternative, check the whole market rather than the biggest names, read the contract, and time the move to the plan year. Start with our shortlist of the best PEOs or send us your census and we will build the comparison.

If you would rather have the comparison done for you: tell us about your company and an advisor comes back with the two or three PEOs worth quoting, at no cost to you.